How to Use Social Mentions to Your Brand’s Advantage
Social media is the new normal, and it’s no longer the place to send canned responses to unhappy customers. Social media audiences expect to engage with real people. It’s not business as usual anymore – brands should show appreciation and respect for the feedback they get from social media users. Here are a few ways to take advantage of social mentions to your advantage:
One way to track social mentions is to use a platform like Twitter. These platforms allow you to search for mentions of your brand, and it’s a great way to find out what people are talking about without having to pay close attention to each one. If you’re trying to find mentions of a brand in a post, you can simply type the brand name into the search box and get a list of all relevant results.
Another way to maximize social media marketing is to subscribe to a service like Sprout. This tool allows you to find brand mentions in the simplest way possible, and it also allows you to monitor and respond to media tags and Instagram DMs. You can also set up a “Smart Inbox” to curate messages that contain a brand’s mentions. With this feature, you can easily organize messages into categories, tag them, and send them to different people for approval.
Sprout Social is a great tool for managing your Twitter accounts. You can save specific searches that are relevant to your brand, and follow conversations with users. You can also see what new Tweets mention your brand, making it easier to respond to people. One of the biggest benefits of Sprout Social is its ability to keep track of your brand’s Twitter mentions. With a single glance, you can respond to tweets about your brand.